If I were looking for a divorce attorney – which I’m not, by the way! Perry Marshall, author of the world’s best-selling book on Google Ad Words, is always talking about the importance of solving prospects’ problems in your ad copy.
This technique is just as crucial when it comes to your ad headlines as it is in the body copy of your ad.
Liars “look as if they are thinking hard for no good reason and to converse in a strangely impersonal tone.”The perfect description falls in a ratio of what you are like to what you want.
The researchers suggest the boring but supposedly effective, “Genuine, attractive, outgoing, professional female, good sense of humor, into keeping fit, socializing, music and travel, seeks like-minded, good-natured guy to share quality times.”The tips don’t stop there.
However, be careful about how you choose to do this.