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Just to add a bit background to it, the concept of mixing scientists came from a mathematics meeting in Germany at the Mathematisches Forschungsinstitut Oberwolfach, where each participant has a napkin holder and these are randomly distributed for each meal to mix the people.

Ok, so this is probably the nerdiest thing I’ve ever seen anyone do when planning a conference, and after nearly seven years at the University of Cambridge, that’s really saying something.

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For a while there, you couldn't surf a single drop of the web without smacking into the question, "How will Twitter make money?

Because it felt like a model that could be extended and used by others–but it hasn't been blogged about widely–I'll explain here what we did.

Previously, she was on the senior editorial staff at O'Reilly Media, where she founded Tools of Change for Publishing (TOC) and led development of the Missing Manuals. The theory goes that Twitter saw a 25 percent increase in U. visits from September to October and is thus about to experience the sort of explosive growth that will propel it into mainstream consciousness. But there's no question that the messaging service played an important role in this year's elections.

Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. To wit: * Obama signed up early and has by far the most followers of anyone on Twitter.

Then you put all of that together into a computer and group people together based on similar knowledge bases (see figure 2).