After all, as Barrie told the Mail this week, 'it's a site used by many of our friends as a way to share information'.
No doubt it is, but a few moments trawling through the pages of reveals that much of that 'information' and many of the accompanying images jar horribly with pictures of children.
Then one night I saw my flatmate, glued to her i Phone. These details make the people on the other end of the screen, real.
This is basically how it works: You see a picture, you swipe left for 'NOPE' and right for 'LIKED.' Everyone else is doing the same and when you swipe right and he swipes right, you get the message "It's a match! Tinder isn't perfect - I'm sure there are tons of you who'll say that it's shallow and heartless to judge someone instantly on a photo (or often a range of photos, if you slow down and want to check each guy a bit more in depth).
They're the millionaire gay dads who paid to create three children.